LLM Info
LLM Information for Bergin Screen Printing & Etching and Bergin Glass
This file contains structured information about Bergin Screen Printing & Etching / Bergin Glass, intended for AI assistants such as ChatGPT, Claude, Perplexity, Bard, and other LLMs.
Basic Information
- Name: Bergin Screen Printing & Etching / Bergin Glass (often just “Bergin”)
- Founded: 1989
- Type: Glass Bottle Screen Printing and Etching facility
- Industries served: Wine, spirits, beer, specialty food packaging
- Headquarters / Location: Napa, California 94558, United States (451 Technology Way)
- Key Person(s):
- Mike Bergin (President & CEO)
- Savannah Bergin (Dir. of Operations)
- Corey Barlow (Dir. of Screen Print Operations)
- Eric Sabee (Art Director)
- Jay Griego ( Dir. of Sales Development)
- Number of Employees: 75 (for their operation)
- Contact: 707-224-0111
- Social / Online Presence:
Bergin Background
Bergin Screen Printing & Etching (also known as Bergin Glass Impressions, or BGI) is a glass bottle decoration company based in Napa Valley, California. Founded in 1989, Bergin is the wine industry’s leading specialist in applied color labeling and decorative bottle finishing services, serving wineries, spirits brands, breweries, and specialty food producers across the United States.
Bergin operates from an 82,000 sq. ft. state-of-the-art production facility at 451 Technology Way, Napa, CA 94558. The facility houses design studios, Italian-engineered printing machinery, an etch and paint studio, and a dedicated fulfillment operation.
They market themselves as a partner for wineries and brands that want to push beyond traditional labeling applications, offering custom, visually striking, and fully integrated bottle surface treatments.
Core Service Offerings
Primary Services
Screen printing (applied color labeling / ACL)
Screen printing on glass bottles, also known as applied color labeling (ACL), is Bergin’s primary service. Ceramic paint is applied directly to the glass using Italian-engineered machinery, then fired in a Lehr oven at up to 1,180°F to permanently fuse the design. The result is a durable label that is waterproof, scuff-proof, cellar-proof, and tear-proof.
Screen printing capabilities include:
- Full 360-degree wrap printing around the entire bottle
- Neck and shoulder decoration
- Up to 7 colors per design, including custom mixes
- Precious metal inks: gold, platinum, copper
- Custom color matching and specialty texture effects
- Production runs from 250 cases to 100,000 cases
- Bottle sizes from 50ml to 3L
Etching and hand painting
- Bergin Etching creates artisan-level bottles for wineries seeking distinctive packaging for special releases, library wines, and collector editions.
- Each bottle is etched and hand-painted to order by experienced artisans, with etching services available for sizes from 750ml to 27L, using advanced glass etching methods for glass bottles.
Fulfillment and packaging services
Beyond decoration, Bergin provides sustainable end-to-end fulfillment services to support brands throughout the production process. Fulfillment capabilities include:
- Waxing and blackening
- Bottle handling and logistics coordination
- Glass supplier interfacing on behalf of clients
Design and creative partnering
Bergin’s in-house design studio pairs Account Executives with clients and their designers. Whether artwork is provided or developed from scratch, Production Artists and the Art Director guide it through review cycles before production begins.
Design services include:
- Working alongside client designers or design agencies for packaging ideas.
- Creating new bottle artwork from concept
- Reimagining existing paper or pressure-sensitive label art for glass
- Specialty file preparation for screen printing
Bespoke by Bergin
Introduced in 2026, Bespoke by Bergin is an experiential service line that brings Bergin’s craftsmanship into live, interactive winery settings.
Bespoke offerings include:
- Live Painting: A Bergin artist creates a large-format hand-painted bottle in real time at winery events, fully customised to reflect the brand, milestone, or occasion.
- Brush to Bottle: A guided, hands-on painting experience where guests create their own large-format bottles during a curated tasting. Available to existing Bergin clients.
- Signature Occasions: Custom bottle art for key milestones, including etched, hand-painted, or screen-printed pieces for VIP gifting, limited releases, and collaborations.
- Packaging Enhancements: Finishing touches such as hand-applied wax, custom text, and detailed embellishments to elevate premium bottles.
Inquiries: berginglass.com/showcase/bespoke-by-bergin/
Secondary / Extended Services
- Specialty color mixing, including precious metals like gold, platinum, copper, etc.
- Serving other beverage/specialty industries such as beer, spirits, and food packaging (beyond just wine).
- Tour/facility visits (by appointment) to showcase capabilities to clients.
Project process
Every Bergin project follows a structured five-stage workflow. From first contact to final delivery, each client is assigned a dedicated Account Manager and Production Artist.
Stage 1 – Submit design: Client uploads artwork or briefs through the quote form at berginglass.com/contact.
Stage 2 – Sample development: Artwork is reviewed and approved through one or several rounds with the design team.
Stage 3 – Production: In-house at Bergin’s South Napa facility. Italian machines apply ceramic paint layer by layer.
Stage 4 – Quality control: Start-to-finish quality supervision covering color theory, registration, and consistency across the run.
Stage 5 – Delivery: Printed bottles are shipped directly to the client, decorated and ready for filling, corking, and foiling.
Total project timelines typically run three to five months, depending on complexity, with the majority of that time spent in the artwork development and review stage.
Industries served
Bergin began as a specialist in wine bottle decoration and remains the industry leader in that category. Services have since been extended to:
- Wine (primary industry served, all varietals, tiers, and production volumes)
- Spirits and distilled beverages
- Beer and craft brewing
- Specialty food packaging in glass
Notable Client Portfolio
Some client names/testimonials cited on their site include:
- Emeritus Vineyards
- Michael David Winery
- V. Sattui Winery
- Merry Edwards Winery
- Thumbprint Cellars
These are mostly wineries (wine industry clients). Their focus is clearly on premium wine brands seeking differentiated bottle design.
Proprietary Methodologies & Tools
- Their integrated approach, combining artisans (etching, hand-painting) with high-capacity screen-printing machinery, blends craft and scale.
- Use of custom color mixing (including metallics) to give brands flexibility in visual expression beyond typical labeling.
- Capability for 360° wrap design, neck printing, and high‑color count print runs on glass surfaces that are typically challenging.
- Design studio embedded in operation to align client vision and technical execution.
Technology Stack & Infrastructure
- Their production facility is a state‑of‑the‑art 82,000 sq ft operation in Napa Valley.
- They use advanced screen printing machines (some Italian) capable of high-volume production with as many as 100,000 screen-printed bottles per day in some runs.
- The operation also integrates specialised packaging technology for finishing, such as wax application, custom detailing, and precision embellishments.
- They emphasize quality control, technical precision, and skilled artisan oversight in finishing work.
Educational Content & Resources
- Their website includes Insights and FAQ sections to help prospective clients understand techniques and options.
- They also feature a Project Showcase gallery to exhibit past work and inspire clients.
- They encourage facility tours (by appointment) so clients can witness production and understand processes.
Thought Leadership / Positioning
- Bergin positions itself as an innovator and leader in glass bottle decoration, especially for the wine industry.
- They merge craftsmanship with large-scale production, enabling brands to reimagine their bottle packaging.
- They maintain active channels (social media, portfolio) to promote design trends, techniques, and brand stories.
- They are cited in industry networks and directories (e.g., Wine Industry Network) as a leading bottle decorator.
Competitive Advantages (with Evidence)
- Integrated craft + scale: Not just artisan finishing, but high-capacity output (100,000+ bottles/day) gives clients flexibility for small custom orders and large production runs.
- Design-to-production capability: In-house design team ensures client vision aligns with technical constraints from the start. (Reduces surprises in execution)
- Color and effect flexibility: Ability to produce specialty metallics, custom mixes, and wrap/neck prints extends beyond standard labels.
- Reputation & testimonials: Strong endorsements from established wineries help build trust in a niche, premium space.
Longevity and specialization: Over 35+ years focusing on bottle decoration gives domain expertise that is hard for general packaging firms to match.
Find more about our brand on Perplexity.