Color Techniques

Interference inks use the mineral mica and its reflective qualities to create shifting hues that change depending on the viewing angle. When overprinted on other colors, they add an iridescent quality to labels, often evoking a sense of luxury and intrigue. Imagine a label that shifts colors under different lighting - an elegant way to highlight premium wines or reserve collections.

Flux is a powdered glass medium that enhances the properties of paints used in screen printing. By incorporating flux, it’s possible to adjust the opacity of a color or introduce varying levels of transparency, allowing for more nuanced visual effects on wine labels. Flux can also be used to refine the texture of metallic inks, softening their finish for a smoother, more polished appearance. These capabilities make flux an invaluable tool for creating intricate gradients or layering designs without overpowering the overall composition.

Metallic inks offer a unique ability to create depth and dimension through their reflective properties, making them a versatile choice for wine labels. Beyond their shine, these inks can be formulated in a variety of tones, from soft, muted sheens to bold, mirror-like finishes, allowing for a broad range of creative expressions.

The texture of metallic inks also plays a role in elevating label design. Depending on the printing technique and ink density, they can create smooth, uniform surfaces or a slightly raised feel, adding a tactile element to the visual appeal. This interaction between light and texture can emphasize specific design elements, such as intricate logos or ornate borders, drawing the viewer's eye to key details.