Screen Printing Etching
Behind The Bottle
The Husics came to us originally looking to etch their existing paper label onto large format bottles. The paper label features a painting of the property, the names of their children, along with the two iconic palm trees, hence the name Estate Dos Palmas. Needless to say, it’s very detailed.
When dealing with paper labeling, large format labels tend to be tricky due to low quantities and limitations in number of colors, cost, and application. This is where custom etching really shines as it is designed to compliment existing labels in any medium as a large format bottle decoration solution.
Due to the large size of their paper label and continued trouble with application during bottling, Husic was motivated to consider screen printing their 750ml packages as well.
- Screen Printing
When recreating a label like this, a total redraw is needed to adapt the original artwork for etching. While the mechanical files existed for the paper label, it was necessary to recreate our own files. When redrawing, we use a combination of tracing both digitally and via hand sketching, aiming to keep as much of the original detail as possible.
Our Art Director, Eric Sabee, did a custom redraw for this screen print adaptation. Taking a multicolored label down to two colors while keeping key details important to the client was crucial for the success of this label. Once sampled, The Husics really liked the modern approach that could be achieved with screen print and will soon be screen printing all other labels in their portfolio.
The two colors utilized in the label are precious gold and a metallic gold/flux mix. Precious gold gives it a rich and reflective look accentuating key details, while the metallic mix serves as a complementary color for the rest of the label elements.