Screen Printing Etching Dressing
Daou Family Estates
Behind The Bottle
Bergin and DAOU have been partners in decoration for over a decade. Originally starting with large format etching for most of their wine labels (3L in size up to 27L), in the last five years screen printing has been introduced into their packaging solutions as well. Today, Bergin screen prints and etches over 20 labels for the DAOU Family each year.
The DAOU Family Estates’ portfolio has continued to grow at an exponential rate over the past five years, even more so in the last three. DAOU brothers, Georges and Daniel, have set out to produce California First Growth Cabernet Sauvignons and become the Central Coast’s ambassador of Bordeaux varieties. Their efforts have given the Paso Robles wine region a well deserved recognition on a global stage.
While all of their 750ml packaging (with the exception of the DAOU Discovery Rosé) remain paper labels, almost all labels in their portfolio have screen printed 1.5Ls and etched 3L-27L counterparts. The Rosé was the first time screen print labeling was introduced for a 750ml size and it has been wildly successful since being released to the market two years ago. In addition to a great flavor profile, we like to think the packaging and bottle have something to do with that success!
- Screen Printing
- Designer: Kraftwerk
- Glass Supplier: Saverglass
- Glass Supplier: Berlin
The Discovery Rosé has major shelf appeal thanks to its bottle, the Pompadour. Glass supplier, Saverglass credits the Pompadour as being “a precious, refined and feminine bottle. Its rounded, statuesque body and long slender neck convey true nobility to this model.” Combine the soft peach-pink hue of the wine with its label design and you have an award-winning combination.
With concept and design created by Kraftwerk Design in San Luis Obispo, Bergin worked alongside the team to bring this concept to reality. While it may only be one color, it pushes several screen printing boundaries. Both neck and shoulder decoration are featured in this package. Although the soft interlacing swirls are elegant in appearance, warping them for that particular bottle shape took a few samples before getting the artwork perfectly placed for the production run. This design would be carried over into three large format iterations. 1.5L and 3Ls have been screen printed using Saverglass’ Maxima mold. 6Ls have been etched in a rare flint Bordeaux shaped bottle called the ‘Tortuga’ provided by Berlin Packaging.