Rubus

Referred to us by Goldstone Land Company, Rubus was looking to refresh an old paper label. When translating a package to screen print, we’re often asked to carry over design elements along with the colors used in the previous label to ensure continuity in branding. In Rubus’ case, we needed to match the rich cerulean blue. This required a few rounds of sampling to achieve the correct hue, as well as adjusting the line weights for screen print considering the multiplicity of the lines. The entire package is only three colors, and we love the end result.