When winery brand managers and packaging directors ask about direct screen printing on glass, they usually start with how it looks. Then the practical questions come up: How does the ink stay on the bottle? Will it hold up in the cellar? What happens when bottles are handled, chilled, or shipped across the country?   […]

Screen printing on glass is far more than a process. It’s a set of choices made in ink, layer by layer, that determine how a bottle presents itself in the world. Each technique opens a different visual and tactile possibility, and understanding those possibilities is where design decisions start to take shape.   At Bergin, […]

Selecting the right decoration method for your wine bottles shapes how your brand appears on the shelf and in customers’ hands. Both screen printing and etching transform glass into a canvas that communicates your winery’s story, yet each technique delivers distinct visual results, durability characteristics, and production requirements.   Understanding these differences helps you match […]

The wine industry stands at a crossroads. As California wineries compete for shelf space and consumer loyalty, sustainable wine packaging has evolved from environmental nicety to business necessity. From Napa Valley to Paso Robles and beyond, wineries are discovering that eco-conscious packaging decisions directly impact brand perception, customer retention, and ultimately, profitability. At Bergin, we’ve […]

Over thirty-five years of crafting wine bottle labels in Napa Valley has taught us something essential: wine packaging trends aren’t just about following fashion – they’re about understanding how design psychology translates into purchasing decisions. When a winery invests in thoughtful packaging, they’re not just decorating bottles; they’re building brand equity that drives measurable sales […]

Screen printing on wine bottles is a specialized decorating technique where ink is directly applied to glass, resulting in a permanent, high-end finish. Unlike paper labels added after bottling, screen printing fuses design with the bottle itself, delivering unmatched durability and visual impact. It’s one of the most elegant and modern ways for wineries to […]